Depending on which naive theory consumers use, a low price can indicate either good value or low quality, whereas a high price may imply either poor value or high quality, according to a new study in the Journal of Consumer ...
Social Sciences
Oct 22, 2012
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Microsoft began testing whether a pricing strategy that has been a hit with smartphones will invigorate sales of its Xbox 360 videogame consoles.
Consumer & Gadgets
May 8, 2012
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(AP) -- Shares of Alibaba.com rocketed on Wednesday after the Chinese e-commerce site said its parent company made a $2.5 billion privatization bid as part of a shift in business strategy that also includes plans to buy ...
Business
Feb 22, 2012
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(AP) -- Alibaba.com's parent company wants to take the Chinese e-commerce company private for $2.5 billion, the firms said Tuesday, part of a shift in business strategy that also includes plans to buy back a stake from Yahoo ...
Business
Feb 21, 2012
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Shares of Microsoft Corp. fell more than 1 percent Friday, a day after the software giant announced price cuts will be offered as part of its impending release of a new version of Windows.
Business
Jun 28, 2009
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(PhysOrg.com) -- All retail companies want to maximize their profits, while at the same time maintaining high market share compared with their competitors. One way to do this is by promising to offer the lowest prices in ...
