Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
Economics & Business
Apr 21, 2015
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A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Economics & Business
Mar 20, 2015
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Popular cab-hailing service Uber seems as accident-prone as ever, attracting criticism for quadrupling its rate to a minimum of $100 during the Sydney siege hostage situation. Having been criticised in several countries for ...
Business
Dec 18, 2014
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Technology and competition have made it easier for consumers to capture deals on airline tickets with the right strategy.
Economics & Business
Nov 10, 2014
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Sometimes finding the best bang for your buck feels like a wild goose chase. It's hard to know which stores offer the best prices at any given time. According to a new study in the Journal of Consumer Research, when trying ...
Economics & Business
Jul 22, 2014
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Microsoft Corp. has reached a 20-year deal to directly buy wind energy from a turbine farm being built in Texas.
Energy & Green Tech
Nov 4, 2013
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Business researchers at the University of Arkansas have conducted an in-depth study of "sequential" pricing of retail products in both online and brick-and-mortar stores and found that the ability to set prices based on real-time ...
Economics & Business
Apr 30, 2013
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One-third of computers sold worldwide in the fourth quarter of 2012 were tablets, according to a survey released Wednesday.
Consumer & Gadgets
Feb 6, 2013
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(AP)—Yahoo's shares touched $19 Monday, the first time they have traded that high in more than two and half years.
Business
Nov 26, 2012
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European private equity group Permira will take over the popular Nasdaq-listed genealogy website Ancestry.com for $1.6 billion in cash, Permira announced on Monday.
Business
Oct 22, 2012
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