(AP) -- Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.
Business
Mar 15, 2011
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Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.
Internet
Dec 20, 2010
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US newspaper advertising revenue fell 5.55 percent in the second quarter of the year, but the rate of decline slowed in a dose of relatively good news for the embattled industry.
Business
Sep 7, 2010
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(AP) -- Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.
Internet
Jun 3, 2010
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Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively ...
Social Sciences
Mar 22, 2010
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(AP) -- Newsday will start charging some readers $5 per week for access to its Web site beginning next Wednesday, a move many newspapers have been contemplating but few have yet to try for fear of driving readers away.
Internet
Oct 22, 2009
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(AP) -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Internet
Oct 20, 2009
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Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.
Internet
Mar 27, 2009
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(AP) -- When the Seattle Post-Intelligencer transforms into an Internet-only operation Wednesday, it will try to do something it failed to accomplish for years as a traditional newspaper: make money.
Internet
Mar 16, 2009
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