Marketing performance is a multidimensional phenomenon, the control of which requires simultaneous use of multiple performance indicators. In practice, the sets of marketing metrics and control systems used by companies differ ...
Economics & Business
Apr 23, 2013
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Investments in performance measurement and management systems have been steadily increasing over the past two decades, and there is no sign that this trend will change in the future. Leaders and managers in both private and ...
Social Sciences
Dec 7, 2012
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Hitachi today announced the development of big data analytics technology to help identify effective measures to improve business performance based on behavioral data collected from employees and customers using badge style ...
Software
Nov 16, 2012
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