Researchers from The Wharton School of the University of Pennsylvania published a new paper in the Journal of Marketing that assesses the implications of the growth of private genetic testing for the field of marketing and ...
Economics & Business
Dec 17, 2020
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With the coronavirus crisis dealing the travel industry one of the biggest blows in its history, a new study from researchers at Florida Atlantic and Florida Gulf Coast universities suggests that airlines and airports should ...
Economics & Business
Oct 19, 2020
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Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research ...
Economics & Business
Sep 3, 2020
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Researchers from University of Mannheim and University of Texas—Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a business strategy. The study ...
Economics & Business
Aug 5, 2020
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No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies ...
Economics & Business
Nov 6, 2019
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Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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How many different types of people—colleagues, friends, taxi drivers, etc.—should we hear a piece of information from before we start sharing it as a true fact?
Mathematics
Jun 18, 2019
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The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...
Economics & Business
Jun 14, 2019
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Researchers from the University of Hong Kong, University of Tennessee, University of British Columbia, and Arizona State University published a new paper in the Journal of Marketing that seeks the optimal strategy for communicating ...
Economics & Business
Jun 10, 2019
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Firms looking to boost their market value and make a favorable impression on investors might consider opportunities to testify before Congress, according to a new study by management researchers at the University of Arkansas.
Economics & Business
May 16, 2019
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