Price awareness can be a buzzkill
Most people who buy a new car, electronic device or music album online want to enjoy the purchase as long as possible, but researchers have discovered something that decreases our satisfaction more quickly.
Most people who buy a new car, electronic device or music album online want to enjoy the purchase as long as possible, but researchers have discovered something that decreases our satisfaction more quickly.
Economics & Business
Apr 4, 2017
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4
The simple act of exchanging information can influence people to change their actions to protect the environment, according to a new study that links game theory with psychological science.
Environment
Nov 28, 2016
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22
How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.
Social Sciences
Jul 8, 2016
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39
Roughly 52 percent of American households will not have enough retirement income to maintain their standard of living if they retire at 65.
Social Sciences
Mar 28, 2016
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13
Should you bring a shopping list when heading to the store or trust your memory?
Social Sciences
Mar 28, 2016
2
44
Why do people participate in programs that benefit the environment, even when there seems to be no direct personal benefit in taking part? More specifically, why would consumers pay good money for wind energy when it is not ...
Social Sciences
Jun 2, 2015
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8
From "Got Milk?" to "What's in your wallet?" to "Are you a Mac or a PC?" promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. ...
Social Sciences
Mar 9, 2015
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33
Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra ...
Social Sciences
Mar 21, 2014
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0
(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Economics & Business
Sep 24, 2013
1
0
(Phys.org) —Some people may think of political conservatives as having a desire to maintain traditions, but a new study shows they also have a more adventurous side that seeks out variety in products.
Social Sciences
Aug 13, 2013
4
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