AI predicts the taste and quality of beer

Belgian scientists have developed AI models that can predict how consumers will rate a particular beer, and what aroma compounds brewers can add to improve it. The research was published in Nature Communications and may revolutionize ...

Challenges facing food and beverage companies seeking to export

A new Oregon State University study that examined exporting practices of Oregon food and beverage companies found that the likelihood of exporting increases with firm size and length of time in business and that the COVID-19 ...

Red Bull set for marketing history with supersonic jump

Felix Baumgartner, set to leap from the edge of space on Sunday, is no stranger to breaking records. But neither is the firm bankrolling and sponsoring his audacious jump: energy drink maker and marketing trailblazer Red ...