Later brand reveal in advertisements leads to better sales
When it comes to product advertisements, consumers like a bit of mystery.
When it comes to product advertisements, consumers like a bit of mystery.
Economics & Business
Dec 20, 2022
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5
A look at history often provides some context for the present and might even inform the future, so it's not surprising two Penn State faculty members' review of Cold War-era print and television advertisements about flying ...
Social Sciences
Nov 25, 2022
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100
The neck-and-neck race for control of the U.S. Senate is particularly unwelcome news for Democrats. Not long ago, it looked as if they could maintain or even expand their slim Senate majority. Now, control of the chamber ...
Political science
Nov 8, 2022
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The 2016 U.S. election was a wake-up call about the dangers of political misinformation on social media. With two more election cycles rife with misinformation under their belts, social media companies have experience identifying ...
Social Sciences
Oct 18, 2022
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In 2019, former UN Special Rapporteur Philip Alston said he was worried we were "stumbling zombie-like into a digital welfare dystopia." He had been researching how government agencies around the world were turning to automated ...
Social Sciences
Sep 22, 2022
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2
From the COVID-19 pandemic to the war in Ukraine, misinformation is rife worldwide. Many tools have been designed to help people spot misinformation. The problem with most of them is how hard they are to deliver at scale.
Social Sciences
Aug 25, 2022
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2
Short animations giving viewers a taste of the tactics behind misinformation can help to inoculate people against harmful content on social media when deployed in YouTube's advert slot, according to a major online experiment ...
Social Sciences
Aug 24, 2022
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While Cari Casteel was watching Super Bowl ads about a decade ago, she didn't expect to find the inspiration for her Ph.D. thesis.
Social Sciences
Jun 10, 2022
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COVID-19 can be more perilous for some people than others. The higher risk is caused not only by more possibilities to contract the virus, but also by negative public opinion toward those blamed unfairly for spreading sickness. ...
Social Sciences
Apr 14, 2022
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10
TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
Economics & Business
Apr 5, 2022
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