When a hurricane-like derecho knocked down corn plants across Iowa in August 2020, it was devastating for farmers. But it also presented a natural experiment for an Iowa State University research team, which fanned out across ...
Molecular & Computational biology
Nov 8, 2023
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3
Like fingerprints, a firearm's discarded shell casings have unique markings. This allows forensic experts to compare casings from a crime scene with those from a suspect's gun. Finding and reporting a mismatch can help free ...
Mathematics
Oct 2, 2023
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10
Over the last decade, a growing number of companies and organizations have included messages about diversity and inclusion as part of their employee recruitment efforts. A study published recently in Personnel Psychology ...
Social Sciences
Sep 27, 2023
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5
Entrepreneurs are often told that they need to boost the visibility of their businesses to attract more customers and grow. But in developing countries with high rates of crime, greater visibility can make them a target.
Economics & Business
Sep 12, 2023
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1
During Frito-Lay's first "Crash the Super Bowl" contest in 2006, thousands of participants submitted 30-second videos promoting Doritos. Entries were winnowed down to five finalists, and a public vote selected the winning ...
Economics & Business
Sep 5, 2023
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3
Buying a home is a time-consuming process, in part because it requires balancing financial realities with a long checklist of expectations and desires. People care about a solid foundation and certain number of bedrooms. ...
Economics & Business
Aug 22, 2023
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1
When Iowa State University switched from in-person to remote learning halfway through the spring semester of 2020, psychology professor Jason Chan was worried. Would unsupervised, online exams unleash rampant cheating?
Social Sciences
Jul 31, 2023
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68
Sarah Dees pulls several yellow-tinged booklets out of plastic bags. Flipping through one titled "Life Among the Indians," she points out sections on ceremonies and customs. Toward the back are ads for so-called "Indian remedies," ...
Social Sciences
Jun 12, 2023
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19
We all like to think of ourselves as rational human beings. If there's a drastic change in our lives or at work, we can evaluate our options and make the best choice. But James Summers, an expert in team management and adaptation ...
Social Sciences
May 23, 2023
1
20
The recent discovery of a sabretooth cat skull in southwest Iowa is the first evidence the prehistoric predator once inhabited the state.
Paleontology & Fossils
Mar 30, 2023
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