Benefits messaging boosts consumer plant purchasing

A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental ...

Genetic variants identified in miracle fruit pulp transcriptomes

Miracle fruit (Synsepalum dulcificum) is the botanical source of miraculin, a natural, noncaloric sweetener. Miracle fruit (Synsepalum dulcificum) is native to West Africa, where it has been used for more than 100 years to ...

Cost analysis of using cover crops in citrus production

The citrus industry in Florida, a historic hub for citrus (Citrus sp.) production, has been grappling with the devastating effects of Huanglongbing (HLB), also known as citrus greening disease (Candidatus Liberibacter asiaticus). ...

LED lights, info treatments boost microgreen preference

Since microgreens entered the market in the 1980s and 1990s, their use has expanded far beyond being a garnish in high-end restaurants. They can now be found in casual dining establishments and private homes. They are used ...

Petunia and pansy reactions to prolonged carbon dioxide enrichment

Although crops often respond immediately to enriched CO2 concentrations (e.g., increased photosynthesis), this initial response is often not sustained throughout production, thus reducing the benefit of this input. For horticulture ...

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