Beats deal victory for stadium guerrilla marketing

When Cristiano Ronaldo arrives at the Bernabeu Stadium or Kobe Bryant at the Staples Center, chances are a pair of Beats by Dr Dre headphones are wrapped round their head.

Global competition: Combating emerging market multinationals

(Phys.org) -- Fast-growing companies in emerging markets pose a serious threat to established global firms in North America, Europe and Japan, but big corporations in the West have many advantages to help thwart the new competition, ...

Is Rooney really a role model?

The idea that footballers such as Wayne Rooney and David Beckham are male role models for young children is a myth, according to new research findings.