Should we stop using the term 'natural disaster?'

When we think of the term "natural disaster," we think of the horrific events like Hurricane Katrina, the fires and floods ripping through California, and the 2010 earthquake in Haiti. Each of these events began with a natural ...

Wildfire experts provide guidance for new research directions

As wildfires cause increasing devastation worldwide, dozens of fire experts across the nation are joining together in calling for a more strategic and interdisciplinary approach to pursuing wildfire research and protecting ...

Exploring how diverse social networks reduce accent judgments

Everyone has an accent. But the intelligibility of speech doesn't just depend on that accent; it also depends on the listener. Visual cues and the diversity of the listener's social network can impact their ability to understand ...

Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

Mowing the astroturfers

A grassroots movement is one that emerges and evolves naturally, growing new support as it does so. "Astroturfing" is the opposite of that. It is a movement support for which is bought and paid for. It has the look of a grassroots ...

The 'gilets jaunes' movement is not a Facebook revolution

In less than a month, France's gilets jaunes (yellow vests) have gone from being a celebrated example of Facebook's ability to power a spontaneous revolution to a cautionary tale of how social networks can be manipulated ...

page 1 from 3