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Not all streaming services create content equally

While Netflix is increasingly in the spotlight for its battle to retain subscribers, a QUT researcher says the streaming giant should not be compared to others and the notion of 'streaming wars' is out-dated.

Netflix: A zebra among horses

Netflix is often criticized as a Hollywood-style entertainment behemoth crushing all competition and diminishing local content but a QUT academic says that's a simplistic view.

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Netflix

Netflix (NASDAQ: NFLX) is an online DVD and Blu-ray Disc rental service, offering flat rate rental-by-mail and online streaming to customers in the United States. Established in 1997 and headquartered in Los Gatos, California, it has amassed a collection of 100,000 titles and approximately 10 million subscribers. The company has more than 55 million discs and, on average, ships 1.9 million DVDs to customers each day. Netflix previously claimed to spend about $300 million a year on postage. On February 25, 2007, Netflix announced the billionth DVD delivery. Two years later, on April 2, 2009, the company announced that it had mailed its two billionth DVD, and awarded the recipient with a complimentary lifetime membership. It topped the ForeSee Results’ Top 100 Online Retail Satisfaction Index with an American Customer Satisfaction Index score of 86, well over the industry average of 75.

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