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TV viewers with second screen, second sight

More and more of us choose to watch television while using our smartphones and tablets. This second-screen viewing behavior often means that viewers are less engaged with the television programming and advertising than they ...

Mobile ads get a useful twist

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.

Facebook soars to new heights on upbeat earnings

Facebook shares rocketed to an all-time high Thursday as investors welcomed solid earnings for the social networking giant, which has seen big gains in advertising and better connections in mobile and video.

Facebook's advertising revenue soars in 3Q

Facebook grew its advertising revenue by 64 percent in the third quarter, helped by a boost in mobile ads that are becoming an increasingly large chunk of the social networking giant's overall advertising business.

Smarter ads for smartphones: When they do and don't work

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone's ...

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