An international team of researchers finds that the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft ...
Economics & Business
May 9, 2022
0
6
A glitch that disabled registers at thousands of Starbucks stores Friday was a reminder of the invisible systems restaurants rely on to run increasingly sophisticated operations.
Business
Apr 27, 2015
0
21
Alliance Data said it plans to boost its digital marketing business by buying Conversant for about $2.3 billion
Business
Sep 11, 2014
1
0
They promise us discounts, upgrades and freebies in exchange for our allegiance - so why are shoppers failing to stay faithful to customer loyalty programs?
Economics & Business
Aug 27, 2014
0
0
Consumers appreciate being able to share their perks with others, and will sacrifice exclusivity to do so, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 15, 2013
0
0
Chances are you've never heard of Alliance Data Systems Corp. But it's probably heard about you. Every time you swipe a credit card, your purchase is captured by a database somewhere. The question is: Who's holding that information ...
Internet
Aug 7, 2013
0
0
(Phys.org) —Consumers are continuing to sign up for loyalty programs even when they're unsure of the benefits, according to new research.
Economics & Business
Jul 4, 2013
0
0
A bevy of big-name retailers including Wal-Mart Stores Inc., Best-Buy Co. and Target Corp., are teaming up to create a company that will give U.S. customers another way to make purchases: with their cellphones.
Telecom
Aug 15, 2012
0
0
Credit card rewards are the new social currency. Citibank customers can now use Facebook to pool their rewards points online.
Internet
Jan 3, 2012
1
0
Best Buy Co. Inc. may be building fewer big-box stores in malls and shopping centers nationwide. But when it comes to the virtual world, the Richfield, Minn.-based consumer electronics giant is looking to grab some digital ...
Business
Sep 26, 2011
0
0
