A look at history often provides some context for the present and might even inform the future, so it's not surprising two Penn State faculty members' review of Cold War-era print and television advertisements about flying ...
Social Sciences
Nov 25, 2022
0
100
Internet health scams have increased in recent years, often spread through social media and causing untold harm, according to a new book by UBC nursing professor, Dr. Bernie Garrett.
Social Sciences
Jul 29, 2021
0
49
The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a powerful force, native ...
Economics & Business
Dec 3, 2019
0
3
A Japanese company will start paying part of its employees' salaries in Bitcoin, as it aims to get better understanding of the virtual currency, a spokeswoman said on Friday.
Internet
Dec 15, 2017
0
14
How can the internet balance targeted advertising with privacy concerns? A novel approach to targeted advertising would allow companies to offer users relevant advertisements without having to expend energy tracking and data ...
Internet
Nov 16, 2016
0
5
Chinese Internet giant Baidu's second-quarter profits plunged 34 percent, it reported, as a scandal over its policies for displaying paid ads cut into customer growth.
Business
Jul 29, 2016
0
7
The Supreme Court won't hear an appeal from Google over a class action lawsuit filed by advertisers who claim the internet company displayed their ads on "low quality" web sites.
Business
Jun 6, 2016
0
7
The owner of Britain's Daily Mail newspaper and media group is in early talks over a bid for the ailing U.S. internet company Yahoo.
Business
Apr 11, 2016
0
7
A lengthy investigation into whether Google has been abusing its dominance of Internet search to stifle competition in India is moving into its next phase.
Internet
Aug 31, 2015
0
42
US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said, citing sources familiar with the matter.
Business
Aug 23, 2014
1
0
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
This text uses material from Wikipedia, licensed under CC BY-SA
