Are casinos making the right bet when it comes to slots?

With slot machines producing the bulk of profits in most of the world's casinos, gaming managers make it their business to keep slot players happy. So how do they prevent customers who are losing from walking away?

Research shows investors take stock of Super Bowl advertisers

Not all of the 100 million U.S. viewers who tune in Sunday to the 55th Super Bowl will focus solely on the game. Some will watch for the commercials, a Super Bowl of their own in creativity, celebrity cameos and expense.

Game behavior can give a hint about player gender

Researchers from ITMO University report that they have predicted personality features such as gender using data from an online gaming platform. This is one of the first studies of machine learning applied to a large amount ...

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