How researchers look at the bird brain in action

How do birds make decisions and which brain regions are particularly active when they solve tasks? Researchers from the Department of Biopsychology at Ruhr-Universität Bochum (RUB) are investigating these questions. So far, ...

Neuroscientist explores 'What It's Like to Be a Dog'

Five years ago, Emory neuroscientist Gregory Berns became the first to capture images of actual canine thought processes. To explore the minds of the oldest domesticated species, the Berns lab trained dogs to remain still ...

How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

What evolved first—a dexterous hand or an agile foot?

Resolving a long-standing mystery in human evolution, new research from the RIKEN Brain Science Institute indicates that early hominids developed finger dexterity and tool use ability before the development of bipedal locomotion.

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Functional magnetic resonance imaging

Functional MRI or functional Magnetic Resonance Imaging (fMRI) is a type of specialized MRI scan. It measures the haemodynamic response related to neural activity in the brain or spinal cord of humans or other animals. It is one of the most recently developed forms of neuroimaging. Since the early 1990s, fMRI has come to dominate the brain mapping field due to its low invasiveness, lack of radiation exposure, and relatively wide availability.

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