Study shows record-breaking advertising expenses on films pay off

Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...

Sweet spot for membrane thickness offers sustainable separations

Super-thin carbon molecular sieve (CMS) membranes may not be best for separating industrially important chemical mixtures. However, ensuring the CMS film thickness is just right could enable more energy-efficient purification ...

Keeping strawberries fresh using bioactive packaging

Québec produces more strawberries than any other Canadian province. Strawberries are delicate and difficult to keep fresh. In response to this challenge, Monique Lacroix, a professor at at the Institut national de la recherche ...

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