Facebook spawns ecosystem of startups

To get the true measure of what's often called "The Facebook Effect," look beyond the company. Generally ignored in the klieg lights focused on Facebook's IPO is a growing ecosystem of other startups that are using the social ...

Research: Facebook fan pages are effective marketing tool

Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, ...

Getting face to Face(book) to reach customers

Joe Woelfle may not be a celebrity or a household brand like iPhone or Nike, but he's building a loyal fan base by tapping Facebook to market his Milwaukee liquor stores.