During Frito-Lay's first "Crash the Super Bowl" contest in 2006, thousands of participants submitted 30-second videos promoting Doritos. Entries were winnowed down to five finalists, and a public vote selected the winning ...
Economics & Business
Sep 5, 2023
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3
Crowdsourcing is a method of problem solving that taps the intellectual potential and skills of a large number of people simultaneously, commonly by using the tools of social media and the internet. New research published ...
Social Sciences
Nov 26, 2021
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8
In a world of rapid digital change, the pressure to innovate has increased dramatically. Many firms have turned to crowdsourcing—obtaining information for a task or project from a large number of people, paid or unpaid, ...
Economics & Business
Feb 12, 2020
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4
Sometimes the most unrelated things can produce the most innovative results. Take, for instance, aikido—a Japanese martial art that can be translated as the "way of unifying energy"—and paleoclimatology, a scientific ...
Environment
Jan 24, 2020
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46
Data produced by internet users can help to speed up the detection of earthquakes. Fast and accurate information is essential in the case of earthquakes: Epicentre location, depth and magnitude are minimum requirements to ...
Earth Sciences
Apr 3, 2019
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56
When Greg Bowman presents a slideshow about the proteins he studies, their 3-D shapes and folding patterns play out as animations on a big screen. As he describes these molecules, it might be easy to miss the fact that he ...
Molecular & Computational biology
Feb 27, 2019
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4
Citizen science is a boon for researchers, providing reams of data about everything from animal species to distant galaxies.
Ecology
Jan 28, 2019
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10
New research from Cass Business School has found a solution that deals with one of the primary challenges businesses face when they crowdsource innovation.
Social Sciences
Jan 18, 2019
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5
Teaching a machine to finish a complex task can save humans a lot of time, effort and money. But first, the machine has to learn how, and that comes with plenty of its own challenges.
Biotechnology
Aug 27, 2018
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21
Social media sites can be a valuable tool for assessing the impact of natural disasters like Hurricane Harvey, but a new report indicates much of the critical information conveyed by those sites is overlooked by federal authorities.
Internet
Aug 23, 2018
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5
Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.
Jeff Howe established that the concept of crowdsourcing depends essentially on the fact that because it is an open call to a group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas.
For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design or "design by democracy" and distributed participatory design), refine or carry out the steps of an algorithm (see human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science).
The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.
This text uses material from Wikipedia, licensed under CC BY-SA
