Five practices fight fake online reviews, build consumer trust

The right online review can win over a new customer or convince them to take their business elsewhere, but not every review is an honest product or service assessment. Bad actors looking to boost their sales have paid for ...

When consumers trust AI recommendations—or resist them

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of ...

US gadget love forecast to grow despite trust issues

The trade group behind the Consumer Electronics Show set to start here Tuesday forecast that US gadget love will grow despite trust and privacy issues hammering the tech world.

Global tech show to celebrate innovation amid mounting concerns

Amid trade wars, geopolitical tensions and a decline in public trust, the technology sector is seeking to put its problems aside with the Consumer Electronics Show, the annual extravaganza showcasing futuristic innovations.

A recipe for friendship: Similar food

How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.

Airing the gene technology issue online

According to polls, the average European consumer regards gene technology, particularly for food production, as controversial. To help alleviate consumer concern, a European project has set up a website specifically to increase ...

page 1 from 2