Stars vs. numbers: How consumers perceive online rating formats
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
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26
Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back. In a new study, researchers assessed a new practice called return partnership, in which online retailers partner ...
Economics & Business
Apr 12, 2024
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2
With the possible exception of those people who still seem to think it's OK to throw their McDonald's bag out the car window, most people like to be seen as environmentally conscious—or at least reasonably respectful of ...
Social Sciences
Mar 15, 2024
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16
A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental ...
Plants & Animals
Feb 29, 2024
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1
Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people ...
Economics & Business
Feb 6, 2024
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5
When you try a new restaurant or book a hotel, do you consider the online reviews? Do you submit online reviews yourself? Do you pay attention if they are filtered and moderated? Does that impact your own online review submissions?
Social Sciences
Jan 18, 2024
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1
The holidays are a wrap, and the new year offers an opportunity for reflection and change. For many people, the holidays are a time when consumption kicks into overdrive, but a University of Arizona researcher concerned about ...
Economics & Business
Jan 9, 2024
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1
A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect consumer behavior and ...
Social Sciences
Jan 8, 2024
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5
Ever been in a situation where you just can't get your message across? New research by Zakary Tormala and Mohamed Hussein suggests that you might want to rethink which pronouns you deploy.
Social Sciences
Dec 12, 2023
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22
It's an iconic episode of "Seinfeld"—Jerry tries to return a jacket and when asked why, he replies, "spite." In fact, he goes on to explain, he didn't care for the person who sold it to him.
Social Sciences
Dec 1, 2023
0
1
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Consumer behaviour(in consumer business context) referred to as the study of when, why, how, where and what people do or do not buy products. It is therefore important not to copy this page when doing your homework for the pre-sessional programme as it is quite obvious you have not written this. It blends elements from psychology, sociology,social psychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Each method for vote counting is assumed as a social function but if Arrow’s possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonocity, unanimity, homogeneity and weak and strong Paretooptimality. No social choice function meets these requirements in an ordinal scale simultaneously. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle, the consumer (Kioumarsi et al., 2009).
Belch and Belch define consumer behaviour as 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'.'
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