New system to improve DNA sequencing

(Phys.org) —A sensing system developed at Cambridge is being commercialised in the UK for use in rapid, low-cost DNA sequencing, which would make the prediction and diagnosis of disease more efficient, and individualised ...

Powerful enzymes create ethanol from agricultural harvest waste

The DISCO project coordinated by VTT Technical Research Centre of Finland has developed powerful enzymes, which accelerate plant biomass conversion into sugars and further into products such as bioethanol. The project's results ...

Topographical approaches to measuring graphene thickness

(Phys.org)—Graphene has long shown potential for use in electronics, but difficulties in producing the material to a high enough quality has so far prevented the commercialisation of graphene-based devices.

Plastic solar cells pave way for clean energy industry

(Phys.org)—A Flinders University researcher has been developing a cheaper and faster way of making large-scale plastic solar cells using a lamination technique, paving the way for a lucrative new clean energy industry.

Exploding the ivory tower myth

When people think about how academia links with external organisations they often think in terms of commercialisation of research. But the results of a large-scale survey of academics across all disciplines in every UK university, ...

Stem cell innovation at risk in UK: studies

Despite great hopes for stem cell therapy, major structural and cultural changes within the NHS are needed if it is to succeed in the UK. Currently the chances of getting effective treatments into routine use in the short-term ...

Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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