Study reveals ideal first offer in negotiations

When beginning a negotiation, buyers often struggle to find a first offer that lowers the final sale price but also avoids the risk of non-agreement. Based on the analysis of 26 million real eBay negotiations, new research ...

Improving buyer-freelancer communications in the gig economy

Researchers from University of Melbourne, Vrije Universiteit, Babson College, and University of Surrey published a new paper in the Journal of Marketing that provides generalized communication principles, and examples of ...

Strategies to connect with barricaded buyers

Researchers from Clemson University and University of Kentucky published a new paper in the Journal of Marketing, which examines several means by which suppliers can enhance their competitiveness when selling to barricaded ...

Millennials hurt most by middle class squeeze: OECD

The middle class is getting squeezed and it is the millennial generation above all that is bearing the brunt, the OECD said, urging action to help households struggling with the rising cost of education and housing as incomes ...

Facebook beefs up political ad rules ahead of EU election

Facebook said Friday it is further tightening requirements for European Union political advertising, in its latest efforts to prevent foreign interference and increase transparency ahead of the bloc's parliamentary elections.

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Buyer

A buyer is any person who contracts to acquire an asset in return for some form of consideration.

When someone gets characterised by their role as buyer of certain assets, the term "buyer" gets new meaning:

A "buyer" or merchandiser is a person who purchases finished goods, typically for resale, for a firm, government, or organization. (A person who purchases material used to make goods is sometimes called a purchasing agent.)

In product management, buyer is the entity that decides to obtain the product.

A buyer's primary responsibility is obtaining the highest quality goods at the lowest cost. This usually requires research, writing requests for bids, proposals or quotes, and evaluation information received.

This text uses material from Wikipedia, licensed under CC BY-SA