How AI can boost service for vulnerable customers

Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research from Texas McCombs explores another ...

Relying on customer surveys alone may mask poor service

Customer satisfaction surveys are ubiquitous. They blip into our daily lives after dental appointments, haircuts and calls with IT. For businesses, these short questionnaires are intended to provide feedback and make improvements.

Study suggests best practices for attracting new customers

The holiday shopping season can make or break some businesses. A new study from the University of Missouri has found businesses that know how to leverage the enthusiasm of their new salespeople and the experience of their ...

Californians asked to conserve power amid brutal heat wave

Californians sweltering in the West's lengthening heat wave were asked to reduce air conditioning and cut other electricity use again during critical hours Friday and again Saturday to prevent stress on the state's electrical ...

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