Astronomers aren't pleased about a Russian plan to put billboards in space
It was bound to happen.
It was bound to happen.
Space Exploration
Jan 18, 2019
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You might start seeing more ads when getting directions from Google's popular mapping service.
Internet
May 24, 2016
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An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order ...
Other
May 1, 2016
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Arizona has long been a haven for astronomers who take advantage of its mountain peaks and vast stretches of dark, desert sky to gaze at stars and planets. The state is also home to a thriving billboard industry whose signs ...
Astronomy
Mar 2, 2016
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A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
Economics & Business
Sep 29, 2015
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19
From board rooms in Japan to songwriter's rooms in Nashville, a debate is brewing in music industry circles about the financial and creative value of streaming music, even as its popularity and impact skyrocket.
Internet
Nov 24, 2014
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The Billboard chart, the benchmark for US music sales, will next week start to include streaming in its measurements to reflect the rapid growth of services such as Spotify.
Internet
Nov 20, 2014
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London-based Bare Conductive Ltd. makes electrically conductive paint called Bare Paint. The substance allows the painting of "liquid wiring" on any surface. Except for skin, you can apply its paint on walls and assorted ...
(Phys.org)—A billboard in Lima, Peru, created by ad agency Mayo DraftCFB in collaboration with the University of Engineering and Technology (UTEC), captures the air's humidity and turns it into potable water for Lima residents. ...
A new study published in Traffic Injury Prevention has found that drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.
Social Sciences
Jan 29, 2013
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A billboard (also called a "hoarding" in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
This text uses material from Wikipedia, licensed under CC BY-SA