Cause-related marketing has a dark side
Cause-related marketing (C-RM) should be good for everyone: a business aligns itself with a good cause, sells its products as it normally would, and the resulting proceeds are donated to the cause.
Cause-related marketing (C-RM) should be good for everyone: a business aligns itself with a good cause, sells its products as it normally would, and the resulting proceeds are donated to the cause.
Economics & Business
Mar 30, 2022
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4
Focusing on the First Amendment, the American Civil Liberties Union (ACLU) went to court in 2017 to argue in favor of white nationalists' right to rally in Charlottesville, Virginia. But in the tragic aftermath of the rally, ...
Social Sciences
Jul 24, 2019
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9
American Express is buying the online reservation startup Resy, the companies announced Wednesday, the latest move by AmEx to establish and maintain a foothold for its card members in some of the world's most desired restaurants.
Business
May 15, 2019
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6
American millennials—the generation of people aged 17-35—are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogeneous population.
Economics & Business
Feb 17, 2019
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27
Traditional traders and local players rejoiced Thursday at new e-commerce rules imposed by the Indian government on global giants such as Amazon and Walmart which analysts said could force them to rethink their Indian operations.
Business
Dec 27, 2018
0
8
Are you still signing for credit card purchases? In most cases, you don't have to be.
Business
Nov 21, 2018
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10
Billionaire Warren Buffett recommends that investors stick with simple stock index funds—not bonds and especially not bitcoins.
Business
May 7, 2018
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5
The days of signing the receipt after a credit card purchase are numbered.
Business
Jan 19, 2018
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19
The gig: David Glickman, 51, is co-founder and chief executive of Ultra Mobile, a prepaid mobile carrier that provides low-cost, no-contract SIM cards with a focus on immigrants living in the U.S. The company, headquartered ...
Business
Feb 17, 2017
0
7
The technology that drives the shadowy cryptocurrency bitcoin is drawing interest from the established banking industry, which sees a potential to revolutionize the sector.
Internet
Dec 19, 2015
8
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