Dec 03, Technology/Energy & Green Tech
A new product is set to roll out in India. It's a food-storage device that uses solar panels to cool produce and preserve crops on their way to market, needed in India where 30 to 40 percent of the harvest is lost because of the lack of cold-chain facilities to store and transport food.
This sustainable fix in the form of the SolerCool container and a business plan to successfully launch the innovation is possible thanks to University of Cincinnati-industry partnerships.
According to India's Global Cold Chain Alliance, India is second to China in a food production industry worth $180 billion, but the waste of food due to spoilage leads to a huge shortage.
That problem came to the attention of faculty and students in UC's Carl H. Lindner College of Business during a virtual trade mission in July 2011. MBA students, led by Ilse Hawkins, adjunct associate business law professor in the Lindner College of Business, then followed up with a December 2011 trip to the Global Cold Chain Alliance Expo in Mumbai, India. That trip, in turn, has now evolved to a late 2012 product launch to provide a cool solution to a societal issue.
The new SolerCool venture has been developed as a solar generator that can store energy. Mohsen Rezayat, chief solutions architect at Siemens UGS PLM Software and adjunct professor in UC's College of Engineering and Applied Science, is primarily working on the engineering of the solar panels in the SimpliCool cube.
UC's Hawkins and current MBA students Ruma Dubey and Lillian Rice have helped to move the business plan forward from preceding students in the fall 2011 term. They are working in partnership with SimpliCool Technologies International LLC in Waynesville, Ohio, for a cold storage business venture in India.
"The goal is to have a distribution plan in place by the end of March and a unit tested by June," Hawkins says, adding, "It's the most exciting work I've done at UC."
John Borchers, CEO of Simplicool Technologies International LLC, agrees. He is currently in India to test SolerCool at an aloe farm.
"Occasionally in life and in business an opportunity comes along that has the potential to benefit small businesses and have an enormous impact on improving the lives of people in developing regions of the world," Borchers says. "The Cold Chain initiative and the graduate course Ilse Hawkins has developed at UC have combined to create such an opportunity."
Provided by University of Cincinnati
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