Unlicensed copies can be distributed by anyone, not just the company.

I could type another author's book (though that would be a lot of work,) and put it on the internet and sell it for 50 cents per copy. How do you like that? By the time I get caught, I could pocket a lot of money.

You don't even need any public network. You could sell it in an encrypted form as a file included in a map file for a video game or something. Untraceable.

People are stupid.

So the country of faked goods is complaining their ideas got stolen? hypocrisy at its finest.

I'm 100% sure that this was a completely unbiased judgement BY a chinese court, FOR a chinese company. It's not like they would have to answer to their rulers if they made an unpopular decision.